Frequently Asked Questions

Professional CV writing is the creation of a polished, tailored CV that highlights your experience and achievements in a format designed to meet recruiter and applicant tracking system (ATS) standards. This work is carried out by a professional CV writer.

Value proposition development and executive personal branding is a strategic process led by an executive coach. It focuses on uncovering your unique strengths, defining the commercial impact you bring, and shaping this into a clear leadership narrative that drives both your personal brand and job search strategy. Executive personal branding goes beyond the CV to establish a consistent, boardroom-ready identity across all career documents and platforms (such as LinkedIn, cover letters, executive bios and value proposition letters), ensuring you stand out as a credible leader.

In the career consulting industry, there are three distinct levels of service - and the difference in quality, strategy, and outcomes is especially critical for senior professionals and executives.

1. Budget CV Mills

Price Range: £50 – £200

These low-cost providers often rely on AI tools and overseas freelance copywriters. Their approach typically involves lightly editing your existing CV using generic templates, with little to no understanding of your career goals. There’s usually no direct communication with your writer, and revisions are limited. These services are high-volume, low-quality - and not built to position you competitively in the executive job market.

2. Mid-Career CV Services

Price Range: £200 – £500

Our professional CV writing team have in-house writers and offer a step up from budget mills, but still lack the strategic depth required for leadership roles. These CVs look polished, but are created from templates and not customised for specific industries, leadership narratives, or personal branding. These CVs tend to work well for early- to mid-career professionals, but typically fall short for executive-level candidates.

3. Executive Branding Specialists (CV People®)

Price Range: Starting from £799

CV People is a boutique, executive-focused firm that partners exclusively with senior managers through to C-level and board-level professionals. Our UK-based executive branding specialists - each with 10+ years of experience - dedicate around 20 hours to every client engagement. We conduct deep-dive strategy consultations, evaluate your market positioning, and craft every document from the ground up, including your executive CV, LinkedIn profile, cover letter, executive bio, and value proposition letter. Everything is tailored, ATS-optimised, and aligned to your target roles. We limit our monthly intake to just 60 new clients to ensure high-impact results, unlimited revisions, and a truly collaborative one-to-one process.

If you're serious about standing out in today’s hyper-competitive executive job market, a mass-produced CV simply won’t cut it. You need a brand - not just a document.

We partner with accomplished professionals ranging from senior managers and directors to C-suite executives and board-level candidates. Our typical clients include those preparing to transition from senior management to director roles, dept. head and directors stepping up to the executive suite, and C-suite leaders pursuing board appointments. Whether passively exploring new opportunities or actively planning their next strategic move, our clients are united by a forward-thinking, growth-oriented mindset.

Absolutely. We’ve worked with over 30,000 senior leaders and executives, and many have shared their success stories on Google and Trustpilot. We’re proud to be the highest-rated executive CV writing service in the UK, with over 1,700 five-star reviews across various platforms. These testimonials consistently reflect our commitment to quality, results, and long-term client success. Read all of our reviews here.

With 11 executive branding specialists comprising over 200 years' combined experience, we've built expertise in almost every industry, including, but not limited to: Finance, Healthcare, Banking, Insurance, Commercial Real Estate/Leasing, Manufacturing, Professional Services, Technology, Education, Retail, Government Contracts, Construction, Legal and many others.

We’re a boutique firm with a dedicated team of 11 highly experienced executive branding specialists. Collectively, our team brings over 200 years of combined expertise in executive CV writing, personal branding, and career strategy. We’re intentionally structured to remain small enough to provide deeply personalised, one-on-one support for every client engagement - yet large enough to operate confidently across the global executive market. This balance allows us to maintain the highest standards of quality, discretion, and strategic insight for every senior leader we work with.

Because our executive branding process is highly bespoke, the typical turnaround time is approximately 10 business days to cover all aspects of our service. This includes an in-depth evaluation of your market positioning, value proposition, and personal brand alignment with your target roles. However, we don’t impose deadlines - we work around your schedule and ensure the process is as thorough and effective as it needs to be.

As a boutique and in-demand service, we often have a short waiting list, and availability for rush projects is strictly limited. While we may accommodate urgent requests where possible, our priority is always quality, strategic clarity, and delivering a brand that commands attention at the highest levels of the market. Around 20 hours goes in to each client engagement.

Our office is in central London. However, we work with senior leaders across the UK with consultations completed via phone/video call with no requirement to visit our offices.

As our service is entirely bespoke and tailored to each individual, we don’t offer generic packages or one-size-fits-all pricing. Instead, we take the time to understand your unique branding needs, target roles, and career goals before recommending the most suitable solution. This ensures you only invest in what’s truly relevant - and avoid paying for services you don’t need.

That said, to give you a general idea: Our executive CV writing service is priced from £799. Our LinkedIn profile optimisation service is also priced from £799. For those seeking a complete personal branding suite (our most popular option) - including an executive CV, LinkedIn profile optimisation, targeted cover letter, executive bio, and a compelling value proposition letter - our all-inclusive package is fixed at £1,350 (saving £748 on individual prices).

We also offer flexible options and staged approaches for those navigating complex transitions or multi-market positioning. You can schedule a free consultation call to receive a tailored quote based on your needs.

While our core expertise lies in working with senior managers, directors, and executives, we do occasionally partner with senior professionals who are earlier in their leadership journey - particularly those who are serious about stepping up and ready to invest in positioning themselves for the next level.

If you’re committed to your career growth and want to work with a team that specialises in high-impact, results-driven branding, we’d be happy to explore whether we’re the right fit. Our services are premium by design, so it’s important to ensure the investment aligns with your goals and expectations. For professionals and recent graduates, it's unlikely you will benefit from an executive branding service at this stage of your career. We recommend booking a free consultation call to discuss your objectives and determine if our approach is right for you. If we're not the right fit - we're happy to point you in the right direction.

We’re a boutique service by design, 11 executive branding specialists working with a maximum of 60 new clients each month to ensure every engagement receives the time, strategy, and attention it deserves. As a result, our availability can vary depending on demand.

At peak times during the year, our waiting list can be up to six weeks - but in most cases, we’re able to get started within just a few days. It all depends on our current workload and how many client engagements are already in progress.

We recommend booking your free consultation as soon as possible to ensure we can align with your preferred timelines.

Yes! Unlike budget services we don’t limit your revisions. We strive to create the perfect CV for every client, and we don’t stop working until that’s exactly what you have. Your CV writer will deliver requested revisions by the end of the following business day, providing they have had the opportunity to clarify any extra information they require with you.